The marketing channel strategy is used for products with low brand loyalty and product, is an impulse item is classified as _________?
Correct answer: C. push strategy
- A. bundle strategy
- B. shallow strategy
- C. push strategy
- D. pull strategy
Explanation
A push strategy promotes the product through intermediaries so they actively stock and sell it, making it suitable for impulse items and products with low brand loyalty. A pull strategy builds consumer demand so customers request the product from retailers.
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