The kind of shoppers who seek stores that are convenient for them and join aspired products group are classified as ________?
Correct answer: C. affinity customers
- A. service ⁄ quality shoppers
- B. price ⁄ value customers
- C. affinity customers
- D. interactive customers
Explanation
Affinity customers are attracted to convenient stores and products or brands with which they feel an association. Price/value customers instead mainly compare spending with the benefits received.
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