In marketing channels, the intermediaries whose function is to buy, label and resell the goods are classified as ___________?
Correct answer: C. merchants
- A. facilitators
- B. terminators
- C. merchants
- D. agents
Explanation
Merchants take ownership of goods by buying them, branding or labelling them as needed, and reselling them. Agents arrange sales without normally owning the goods, while facilitators support distribution without buying and reselling.
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