Considering marketing channel system, the strategies used by companies to manage intermediaries are _________?
Correct answer: C. both A and B
- A. push strategy
- B. pull strategy
- C. both A and B
- D. bundle strategy
Explanation
Companies use both push and pull strategies to manage channel relationships: push motivates intermediaries to stock and promote the product, while pull creates customer demand that draws the product through the channel. Therefore, both listed strategies apply.
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