The strategy of marketing channel system in which company's sales force carry, promote and sell products to end users is classified as _________?
Correct answer: B. push strategy
- A. shallow strategy
- B. push strategy
- C. pull strategy
- D. bundle strategy
Explanation
A push strategy directs the company’s sales force and promotional effort toward intermediaries or buyers to move the product through the channel. A pull strategy instead creates end-user demand so customers seek the product from intermediaries.
Report an error
The more specific you are, the faster it gets fixed. A source beats an opinion.
Prefer email? support@testustad.com
About Marketing
Marketing covers how organisations identify customer needs, create value and exchange products or services through suitable markets. Key concepts include market segmentation, targeting, positioning, consumer behaviour, the marketing mix of product, price, place and promotion, branding, product life cycle and differences between marketing and selling.
Practise Marketing
1,700 free Marketing MCQs from Management Sciences, each with the correct answer and an explanation. Unlimited attempts, no account needed.
Exams that ask Management Sciences questions like this
Management Sciences is on 2 papers prepared for on TestUstad, and all of them draw the same bank, so this question is worth knowing for every one of them.
More Marketing questions
Considering marketing channel system, the strategies used by companies to manage intermediaries are _________?
The guarantees of products by its manufacturers and offer payment terms are classified as _________?
The unit numbers permitted by channels for a typical customer in one single purchase is classified as _________?
The system in which company creates partnerships with different channels to deliver their market offering is classified as ________?
Services provided by marketing channels to their customer in a collective way is classified as _____________?
The effective segmentation criteria does not include _________?