The effective segmentation criteria does not include _________?
Correct answer: D. loyalty and switching patterns
- A. measureable
- B. accessible and substantial
- C. actionable and differential
- D. loyalty and switching patterns
Explanation
Effective segments should be measurable, substantial, accessible, differentiable, and actionable. Loyalty and switching patterns may help describe customers, but they are not among the standard criteria for evaluating a market segment.
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