When all the customers have same preferences, the marketing strategy is classified as ___________?
Correct answer: A. mass marketing
- A. mass marketing
- B. niche marketing
- C. individual marketing
- D. profitability marketing
Explanation
When customers have broadly similar preferences, the firm can use mass marketing by offering one product and marketing mix to the whole market. Niche and individual marketing are used for narrower or highly customized segments.
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