The grouping of customer's on the basis of similar needs in solving specific problem is considered as ________?
Correct answer: B. need based segmentation
- A. solution based segmentation
- B. need based segmentation
- C. segment identification
- D. segment attractiveness
Explanation
Need-based segmentation groups customers according to similar needs or the problem they want solved. Segment identification is the process of locating or defining segments, not the basis used to group them.
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