Free Marketing MCQs with Answers
1,700 Marketing MCQs from Management Sciences, each with the correct answer and a written explanation of why it is correct. Free and unlimited, with no account needed.
Marketing covers how organisations identify customer needs, create value and exchange products or services through suitable markets. Key concepts include market segmentation, targeting, positioning, consumer behaviour, the marketing mix of product, price, place and promotion, branding, product life cycle and differences between marketing and selling.
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1,700 questions · page 10 of 85
- A. vertical channel conflict
- B. horizontal channel conflict
- C. sealed channel conflict
- D. multi-channel conflict
Explanation: Vertical channel conflict occurs between channel members at different levels, such as a manufacturer and a retailer.
Correct answer: vertical channel conflict- A. push strategy
- B. pull strategy
- C. bundle strategy
- D. shallow strategy
Explanation: A pull strategy communicates with final customers through advertising and promotions so that customer demand draws the product through the…
Correct answer: pull strategy- A. merchants
- B. agents
- C. facilitators
- D. terminators
Explanation: Facilitators support activities such as transport, storage, financing, or distribution without negotiating sales or taking ownership of…
Correct answer: facilitators- A. vertical channel conflict
- B. horizontal channel conflict
- C. sealed channel conflict
- D. multi-channel conflict
Explanation: Horizontal channel conflict arises between intermediaries operating at the same level, such as two retailers competing within the same…
Correct answer: horizontal channel conflict- A. facilitators
- B. terminators
- C. merchants
- D. agents
Explanation: Agents negotiate on behalf of buyers or sellers but do not take legal ownership, or title, of the goods.
Correct answer: agents- A. retailers and wholesalers
- B. sales agents and brokers
- C. transportation companies
- D. independent warehouses
Explanation: Merchants purchase and take title to goods before reselling them, which is why wholesalers and retailers are merchant intermediaries.
Correct answer: retailers and wholesalers- A. descriptive channels
- B. functional channels
- C. direct marketing channel
- D. indirect marketing channel
Explanation: A zero-level channel has no intermediary between the producer and the final customer, so it is also called a direct marketing channel.
Correct answer: direct marketing channel- A. forward direction
- B. backward direction
- C. leftward direction
- D. rightward direction
Explanation: Storage, transfer of title, and physical movement carry products from the producer toward the customer, creating a forward flow.
Correct answer: forward direction- A. forward direction
- B. backward direction
- C. leftward direction
- D. rightward direction
Explanation: Payments and orders move from customers or intermediaries back toward the producer, so they form backward flows in the channel.
Correct answer: backward direction- A. trade-relations mix
- B. spatial-relations mix
- C. jobbers-relations mix
- D. shoppers-relations mix
Explanation: Trade-relations mix covers the terms governing exchange between channel members, including sales conditions, pricing policies, and…
Correct answer: trade-relations mix- A. designer apparels
- B. heavy machinery
- C. real estate
- D. soft drinks and snacks
Explanation: Intensive distribution aims to place a product in as many outlets as possible, making it suitable for frequently purchased convenience…
Correct answer: soft drinks and snacks- A. conflict between wholesaler and retailer
- B. conflict between two retailers
- C. conflict between two suppliers
- D. conflict between more than two sales agents
Explanation: Vertical channel conflict occurs between different levels of the same distribution channel, such as a wholesaler and a retailer.
Correct answer: conflict between wholesaler and retailer- A. channel trade release
- B. channel distributive rights
- C. channel ordination
- D. channel conflict
Explanation: Channel conflict exists when one channel member's actions obstruct another member's ability to achieve its objectives.
Correct answer: channel conflict- A. jobber time
- B. spatial time
- C. delivery time
- D. lot time
Explanation: Delivery time refers to how long customers wait to receive goods after purchasing them, so it captures the service delay described in the…
Correct answer: delivery time- A. intensive distribution
- B. selective distribution
- C. exclusive distribution
- D. descriptive distribution
Explanation: Selective distribution uses a chosen number of intermediaries that meet the producer's requirements, rather than every possible outlet.
Correct answer: selective distribution- A. exclusive distribution
- B. descriptive distribution
- C. intensive distribution
- D. selective distribution
Explanation: Exclusive distribution deliberately limits the number of intermediaries, often granting one intermediary rights within a territory.
Correct answer: exclusive distribution- A. functional resource planning
- B. predatory resource planning
- C. enterprise resource planning
- D. hybrid resource planning
Explanation: Enterprise resource planning integrates functions such as human resources, manufacturing, purchasing, and cash management through a…
Correct answer: enterprise resource planning- A. spatial convenience
- B. lot convenience
- C. jobber convenience
- D. interactive convenience
Explanation: Spatial convenience measures how easily and conveniently customers can reach or obtain a product from available locations.
Correct answer: spatial convenience- A. lot size
- B. spatial convenience
- C. waiting and delivery time
- D. all of the above
Explanation: Distribution service outputs include the quantity supplied per transaction, location convenience, and the time customers wait for…
Correct answer: all of the above- A. affinity customers
- B. interactive customers
- C. service ⁄ quality shoppers
- D. price ⁄ value customers
Explanation: Price/value customers focus on controlling spending and obtaining the best value from purchases.
Correct answer: price ⁄ value customers