In marketing channels, the intermediaries whose function is to assist distribution process without negotiating and taking title of goods are classified as _________?
Correct answer: C. facilitators
- A. merchants
- B. agents
- C. facilitators
- D. terminators
Explanation
Facilitators support activities such as transport, storage, financing, or distribution without negotiating sales or taking ownership of the goods. Merchants take title, while agents negotiate without taking title.
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