Considering marketing channels, the examples of merchants are ___________?
Correct answer: A. retailers and wholesalers
- A. retailers and wholesalers
- B. sales agents and brokers
- C. transportation companies
- D. independent warehouses
Explanation
Merchants purchase and take title to goods before reselling them, which is why wholesalers and retailers are merchant intermediaries. Agents, transport firms, and warehouses facilitate the channel without owning the goods.
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