The functions of marketing channels such as payment for bought goods and ordering of goods to create flow of activity in ________?
Correct answer: B. backward direction
- A. forward direction
- B. backward direction
- C. leftward direction
- D. rightward direction
Explanation
Payments and orders move from customers or intermediaries back toward the producer, so they form backward flows in the channel. Product movement and transfer of title are examples of forward flows.
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