The functions of marketing channels such as storage, title and movement of goods, create flow of activity in __________?
Correct answer: A. forward direction
- A. forward direction
- B. backward direction
- C. leftward direction
- D. rightward direction
Explanation
Storage, transfer of title, and physical movement carry products from the producer toward the customer, creating a forward flow. Payment and ordering generally move in the opposite, backward direction.
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