In marketing channels, the intermediaries whose function is to negotiate on the behalf of buyer but do not take title of goods are classified as ___________?
Correct answer: D. agents
- A. facilitators
- B. terminators
- C. merchants
- D. agents
Explanation
Agents negotiate on behalf of buyers or sellers but do not take legal ownership, or title, of the goods. This distinguishes them from merchants, who buy and resell products under their own title.
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