The marketing channel strategy in which manufacturer uses different means of communication to persuade customers is classified as ________?
Correct answer: B. pull strategy
- A. push strategy
- B. pull strategy
- C. bundle strategy
- D. shallow strategy
Explanation
A pull strategy communicates with final customers through advertising and promotions so that customer demand draws the product through the channel. A push strategy instead focuses on persuading intermediaries to stock and promote the product.
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