The intensive distribution strategy works well for the products such as ___________?
Correct answer: D. soft drinks and snacks
- A. designer apparels
- B. heavy machinery
- C. real estate
- D. soft drinks and snacks
Explanation
Intensive distribution aims to place a product in as many outlets as possible, making it suitable for frequently purchased convenience goods such as soft drinks and snacks. Designer apparel and heavy machinery normally require selective or exclusive distribution.
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