The example of vertical channel conflict between intermediary channels is
Correct answer: C. conflict between wholesaler and retailer
- A. conflict between two suppliers
- B. conflict between two retailers
- C. conflict between wholesaler and retailer
- D. conflict between more than two sales agents
Explanation
Vertical channel conflict occurs between different levels of the same distribution channel, such as a wholesaler and a retailer. Conflict between two retailers would be horizontal channel conflict.
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