All Free Management Sciences MCQs with Answers
Every Management Sciences question in the bank, across all chapters, each with the correct answer and a written explanation. Free and unlimited, with no account needed.
3,770 questions · page 121 of 189
- A. pure tangible goods
- B. tangible goods with accompanying services
- C. pure services
- D. major service with minor goods
Explanation: Pure services are intangible offerings with no accompanying physical goods, such as consulting, banking or insurance.
Correct answer: pure services- A. descriptive side
- B. demand side
- C. complementary side
- D. supply side
Explanation: Supply-side strategies increase or adjust service capacity during peak demand, for example through shared services, better peak-time…
Correct answer: supply side- A. life cycle cost
- B. cost of responsiveness
- C. purchase cycle cost
- D. assurance cost
Explanation: Life cycle cost is calculated by adding the purchase and maintenance costs and subtracting the discounted salvage value recovered at the…
Correct answer: life cycle cost- A. internal marketing
- B. interactive marketing
- C. external marketing
- D. descriptive marketing
Explanation: Interactive marketing concerns the employee-customer interaction and the skills employees use to deliver the service.
Correct answer: interactive marketing- A. empathy
- B. responsiveness
- C. reliability
- D. assurance
Explanation: Reliability means performing the promised service accurately and dependably.
Correct answer: reliability- A. empathy services
- B. value-augmenting services
- C. assurance services
- D. facilitating services
Explanation: Repair and installation help customers use or maintain the main product, so they are value-augmenting or facilitating services attached to…
Correct answer: facilitating services- A. minor qualities
- B. credence qualities
- C. experience qualities
- D. search qualities
Explanation: Search qualities are product attributes that buyers can evaluate before purchase, such as price, colour or visible design.
Correct answer: search qualities- A. private non-profit sector
- B. government sector
- C. manufacturing sector
- D. business sector
Explanation: Government-sector services are supplied or controlled by the state for public needs, including postal services and public schools.
Correct answer: government sector2409. Considering the categories of services mix, the air travel with eatable is classified as _________?
- A. tangible goods with accompanying services
- B. pure tangible goods
- C. major service with minor goods
- D. pure services
Explanation: Air travel is the main offering, while the meal is a minor tangible good accompanying that service.
Correct answer: major service with minor goods- A. reliability
- B. assurance
- C. empathy
- D. responsiveness
Explanation: Responsiveness means employees are willing and prompt to help customers and resolve their problems.
Correct answer: responsiveness2411. The technique which tries to identify real cost of serving an individual customer is called ______?
- A. activity based accounting
- B. cost based accounting
- C. price based accounting
- D. turnover based accounting
Explanation: Activity-based accounting, more commonly called activity-based costing, assigns service costs according to the activities used by each…
Correct answer: activity based accounting2412. Any occasion on which the brand or product is encountered by end customers is called __________?
- A. company touch point
- B. customer touch point
- C. retailers touch point
- D. relationship touch point
Explanation: A customer touch point is any interaction or occasion through which a customer encounters the brand or product.
Correct answer: customer touch point- A. distributor's base
- B. retailer's base
- C. customer's base
- D. marketer's base
Explanation: A customer base is the total group of existing and potential customers connected with a company and capable of supporting its growth.
Correct answer: customer's base2414. The system includes all the experiences while using the market offering is classified as ________?
- A. customer proposition
- B. distinctive proposition
- C. product proposition
- D. value delivery system
Explanation: A value-delivery system covers the complete set of experiences and activities through which customers receive and use a market offering.
Correct answer: value delivery system- A. total customer cost
- B. total customer benefit
- C. total economic cost
- D. total functional cost
Explanation: Total customer benefit is the perceived monetary value of all benefits expected from an offering, including functional and brand-related…
Correct answer: total customer benefit- A. detailed database
- B. customer database
- C. database marketing
- D. company database
Explanation: Database marketing involves building, organizing and using customer information to personalize interactions and strengthen relationships.
Correct answer: database marketing- A. customer reliability
- B. company market value
- C. customer affordability
- D. customer perceived value
Explanation: Customer-perceived value is the customer's overall assessment of benefits compared with all costs, including monetary, time, energy, and…
Correct answer: customer perceived value- A. identify customer's value attributes
- B. assessing the attributes importance
- C. assessing the company's performance
- D. assessing the competitor's performance
Explanation: Customer value analysis begins by identifying the product or service attributes and benefits that customers value.
Correct answer: identify customer's value attributes- A. royalty programs
- B. club membership programs
- C. loyalty programs
- D. group membership programs
Explanation: Club membership programs are designed for a defined affinity group, such as frequent users, professional members, or brand communities.
Correct answer: club membership programs- A. product benefits
- B. services benefit
- C. all of the above
- D. image benefit
Explanation: Total customer benefits combine product benefits with service, personnel, and image benefits.
Correct answer: all of the above