All Free Management Sciences MCQs with Answers
Every Management Sciences question in the bank, across all chapters, each with the correct answer and a written explanation. Free and unlimited, with no account needed.
3,770 questions · page 120 of 189
- A. corporate level
- B. division level
- C. business unit
- D. decision level
Explanation: The corporate level allocates resources among the organization’s divisions or strategic business units and sets the overall direction.
Correct answer: corporate level- A. providing the value
- B. choosing the value
- C. communicating the value
- D. making the superior product
Explanation: Choosing the value comes first because the firm must select target customers and determine the value proposition before producing and…
Correct answer: choosing the value- A. marketing strategy
- B. technology strategy
- C. all of the above
- D. sourcing strategy
Explanation: A business design strategy can cover how the firm markets its offering, uses technology, and obtains inputs through sourcing.
Correct answer: all of the above- A. customer groups
- B. customer needs
- C. technology
- D. all of the above
Explanation: Abell’s business-definition framework identifies customer groups, customer needs, and the technology used to serve those needs.
Correct answer: all of the above- A. demand side
- B. supply side
- C. complementary side
- D. descriptive side
Explanation: These are demand-side methods for balancing service demand with available capacity: firms shift or smooth customer demand through pricing…
Correct answer: demand side- A. interactive marketing
- B. internal marketing
- C. external marketing
- D. descriptive marketing
Explanation: Internal marketing means training and motivating employees so they can deliver better service to customers.
Correct answer: internal marketing- A. descriptive marketing
- B. interactive marketing
- C. external marketing
- D. internal marketing
Explanation: External marketing covers the conventional marketing mix directed at customers, including pricing, distribution, and promotion.
Correct answer: external marketing- A. all of the above
- B. responsiveness
- C. assurance and tangibles
- D. reliability and empathy
Explanation: The SERVQUAL model measures service quality through reliability, responsiveness, assurance, empathy, and tangibles.
Correct answer: all of the above- A. government sector
- B. business sector
- C. manufacturing sector
- D. private non-profit sector
Explanation: Banks, hotels, airlines, law firms and insurance companies operate mainly to provide services for business returns, so they belong to the…
Correct answer: business sector- A. empathy services
- B. facilitating services
- C. value-augmenting services
- D. assurance services
Explanation: Value-augmenting services go beyond the product’s basic performance and add extra customer value, such as support, convenience or…
Correct answer: value-augmenting services- A. pure services
- B. pure tangible goods
- C. tangible goods with accompanying services
- D. major service with minor goods
Explanation: Computers and automobiles are physical products, but they are commonly sold with services such as warranties, installation, maintenance or…
Correct answer: tangible goods with accompanying services- A. complementary pricing
- B. non-peak pricing
- C. reservation pricing
- D. differential pricing
Explanation: Differential pricing charges different prices during different periods or to different customer segments, encouraging demand to move…
Correct answer: differential pricing- A. credence qualities
- B. search qualities
- C. minor qualities
- D. experience qualities
Explanation: Credence qualities are difficult to judge even after purchase or consumption, as with the quality of legal, medical or repair services.
Correct answer: credence qualities- A. pure services
- B. major service with minor goods
- C. tangible goods with accompanying services
- D. pure tangible goods
Explanation: A restaurant meal combines a physical product, the food, with accompanying service such as preparation, serving and the dining experience.
Correct answer: tangible goods with accompanying services- A. tangible goods with accompanying services
- B. major service with minor goods
- C. pure services
- D. pure tangible goods
Explanation: A pure tangible good is a physical product sold without an accompanying service component, such as a basic packaged commodity.
Correct answer: pure tangible goods- A. all of the above
- B. intangibility
- C. perishability
- D. variability and inseparability
Explanation: Services are intangible, usually produced and consumed inseparably, variable because performance can differ, and perishable because unused…
Correct answer: all of the above- A. government sector
- B. private non-profit sector
- C. manufacturing sector
- D. business sector
Explanation: Churches, museums and charities generally operate for cultural, religious or social purposes rather than distributing profits to owners.
Correct answer: private non-profit sector- A. interactive service package
- B. descriptive service package
- C. primary service package
- D. secondary service package
Explanation: The primary service package is the core set of services customers expect to receive from the provider.
Correct answer: primary service package- A. $85
- B. $165
- C. $15
- D. $80
Explanation: Life cycle cost combines the purchase price and maintenance cost, then subtracts the discounted salvage value: $150 + $15 - $85 = $80.
Correct answer: $80- A. experience qualities
- B. search qualities
- C. credence qualities
- D. minor qualities
Explanation: Experience qualities can be judged only after the buyer has used or received the product or service.
Correct answer: experience qualities