Free Marketing MCQs with Answers
1,700 Marketing MCQs from Management Sciences, each with the correct answer and a written explanation of why it is correct. Free and unlimited, with no account needed.
Marketing covers how organisations identify customer needs, create value and exchange products or services through suitable markets. Key concepts include market segmentation, targeting, positioning, consumer behaviour, the marketing mix of product, price, place and promotion, branding, product life cycle and differences between marketing and selling.
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- A. specialty products
- B. less specialty products
- C. shopping products
- D. unsought products
Explanation: Shopping products are purchased after consumers compare alternatives on factors such as price, quality, style and suitability.
Correct answer: shopping products- A. characteristics of buyers
- B. buyer's decision process
- C. the cultural environment
- D. both a and b
Explanation: The buyer's black box contains both the buyer's characteristics and the buyer decision process, which explain how marketing stimuli become…
Correct answer: both a and b- A. consumer oriented marketing
- B. customer value marketing
- C. innovative marketing
- D. inbound ⁄ outbound marketing
Explanation: Consumer-oriented marketing organizes the marketing mix around customers' needs, perceptions, and viewpoints.
Correct answer: consumer oriented marketing- A. brand familiarity
- B. brand conviction
- C. both a and b
- D. none of above
Explanation: Repeated exposure to advertising makes customers familiar with a brand, creating brand familiarity.
Correct answer: brand familiarity- A. complex buoying behavior
- B. variety seeking buying behavior
- C. dissonance reducing buying behavior
- D. habitual buying behavior
Explanation: Habitual buying behavior involves low consumer involvement and few perceived differences among brands, as with frequently purchased…
Correct answer: habitual buying behavior- A. actual product
- B. augmented product
- C. differentiation
- D. competitive strategy
Explanation: Product support services such as warranties, installation, delivery, and after-sales service extend beyond the physical product.
Correct answer: augmented product1047. The market segmentation done on basis of 'occupation' and 'education' of customers is an example of?
- A. geographic segmentation
- B. demographic segmentation
- C. psychographic segmentation
- D. behavioral segmentation
Explanation: Occupation and education are measurable socioeconomic characteristics of people, so they are demographic variables.
Correct answer: demographic segmentation- A. geographic segmentation
- B. demographic segmentation
- C. psychographic segmentation
- D. behavioral segmentation
Explanation: Age and gender describe personal population characteristics, which are the basis of demographic segmentation.
Correct answer: demographic segmentation- A. geographic segmentation
- B. demographic segmentation
- C. psychographic segmentation
- D. behavioral segmentation
Explanation: Education level is a demographic characteristic used to divide a market into groups such as high-school and college graduates.
Correct answer: demographic segmentation- A. attainable segment
- B. measureable segment
- C. accessible segment
- D. substantial segment
Explanation: A substantial segment is sufficiently large or profitable to justify serving it.
Correct answer: substantial segment- A. augmented product
- B. actual product
- C. actual ownership
- D. tangible products
Explanation: A warranty is an additional service or benefit provided with a product and is therefore part of the augmented product.
Correct answer: augmented product- A. actual product
- B. augmented product
- C. de-augmented product
- D. customer value
Explanation: Product quality is a feature of the actual product, along with design, brand name, packaging, and other physical attributes.
Correct answer: actual product- A. operating supplies
- B. repair and maintenance supplies
- C. business advisory services
- D. consumer specialty products
Explanation: Operating supplies are routine consumables used in day-to-day business operations, such as lubricants, fuel, paper and pencils.
Correct answer: operating supplies- A. mass marketing
- B. segmented marketing
- C. niche marketing
- D. micromarketing
Explanation: Mass marketing, also called undifferentiated marketing, treats the whole market as one group and offers essentially the same product and…
Correct answer: mass marketing1055. The marketing strategy which does not focus on the difference between the consumer needs is called?
- A. mass marketing
- B. segmented marketing
- C. niche marketing
- D. micromarketing
Explanation: Mass marketing does not distinguish among different consumer needs, whereas segmented, niche and micromarketing tailor offers to…
Correct answer: mass marketing- A. geographic segmentation
- B. demographic segmentation
- C. psychographic segmentation
- D. behavioral segmentation
Explanation: Religion is a demographic characteristic because demographic segmentation includes measurable population traits such as age, gender…
Correct answer: demographic segmentation- A. geographic segmentation
- B. gender segmentation
- C. psychographic segmentation
- D. behavioral segmentation
Explanation: Targeting female customers is gender segmentation, a demographic approach that divides the market according to sex or gender.
Correct answer: gender segmentation- A. product membership in category
- B. services
- C. market segmentation
- D. pricing of product
Explanation: Services are intangible activities or benefits offered for sale, such as banking, transport or consultancy.
Correct answer: services- A. sense of broad marketing
- B. sense of mission marketing
- C. sense of vision marketing
- D. societal marketing
Explanation: A sense of mission marketing requires the firm to express its mission in broad social terms rather than narrowly describing the product it…
Correct answer: sense of mission marketing1060. That minor stimuli which determines when and how customer will respond in certain way is called?
- A. perception
- B. cues
- C. motives
- D. both a and c
Explanation: Cues are minor environmental or situational stimuli that guide when and how a customer responds to a motive.
Correct answer: cues