The category of products that come with warranty offered at the time of product buying and expires at some specific date is an example of?
Correct answer: A. augmented product
- A. augmented product
- B. actual product
- C. actual ownership
- D. tangible products
Explanation
A warranty is an additional service or benefit provided with a product and is therefore part of the augmented product. The actual product refers to features such as quality, design, brand name, and packaging.
Report an error
The more specific you are, the faster it gets fixed. A source beats an opinion.
Prefer email? support@testustad.com
About Marketing
Marketing covers how organisations identify customer needs, create value and exchange products or services through suitable markets. Key concepts include market segmentation, targeting, positioning, consumer behaviour, the marketing mix of product, price, place and promotion, branding, product life cycle and differences between marketing and selling.
Practise Marketing
1,700 free Marketing MCQs from Management Sciences, each with the correct answer and an explanation. Unlimited attempts, no account needed.
Exams that ask Management Sciences questions like this
Management Sciences is on 2 papers prepared for on TestUstad, and all of them draw the same bank, so this question is worth knowing for every one of them.
More Marketing questions
The market segment which is large enough or profitable enough to be served is known as?
The market segmented on the basis of the degree level such as 'high school graduates and college graduates' is classified as?
The market which is segmented on the basis of age and gender of customers is classified as?
The product quality level is considered as part of?
The supplies such as lubricants, coal, paper and pencils are best classified as?
The situation in which the company targets whole market with one similar offer is called as?