The market segmented on the basis of the degree level such as 'high school graduates and college graduates' is classified as?
Correct answer: B. demographic segmentation
- A. geographic segmentation
- B. demographic segmentation
- C. psychographic segmentation
- D. behavioral segmentation
Explanation
Education level is a demographic characteristic used to divide a market into groups such as high-school and college graduates. Psychographic segmentation would instead use lifestyle, personality, or social class.
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