The market segmentation done on basis of 'occupation' and 'education' of customers is an example of?
Correct answer: B. demographic segmentation
- A. geographic segmentation
- B. demographic segmentation
- C. psychographic segmentation
- D. behavioral segmentation
Explanation
Occupation and education are measurable socioeconomic characteristics of people, so they are demographic variables. Geographic segmentation instead uses location-based factors such as region, city, or climate.
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