In marketing, the potential customer's familiarity with advertising creates?
Correct answer: A. brand familiarity
- A. brand familiarity
- B. brand conviction
- C. both a and b
- D. none of above
Explanation
Repeated exposure to advertising makes customers familiar with a brand, creating brand familiarity. Brand conviction means a stronger belief or preference that the brand is the right choice, which requires more than simple familiarity.
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