The sustainable marketing principle which states that company should organize and view its marketing mix activities by keeping customer view in mind is called?
Correct answer: A. consumer oriented marketing
- A. consumer oriented marketing
- B. customer value marketing
- C. innovative marketing
- D. inbound ⁄ outbound marketing
Explanation
Consumer-oriented marketing organizes the marketing mix around customers' needs, perceptions, and viewpoints. Customer-value marketing focuses more specifically on delivering superior value, so it is not the best match for this wording.
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