The less involved consumer buying behavior in which customers perceive few differences between brands is called?
Correct answer: D. habitual buying behavior
- A. complex buoying behavior
- B. variety seeking buying behavior
- C. dissonance reducing buying behavior
- D. habitual buying behavior
Explanation
Habitual buying behavior involves low consumer involvement and few perceived differences among brands, as with frequently purchased everyday goods. Dissonance-reducing behavior also involves few differences, but it occurs when involvement is high.
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