The situation in which the company targets whole market with one similar offer is called as?
Correct answer: A. mass marketing
- A. mass marketing
- B. segmented marketing
- C. niche marketing
- D. micromarketing
Explanation
Mass marketing, also called undifferentiated marketing, treats the whole market as one group and offers essentially the same product and marketing mix to everyone. Segmented and niche marketing deliberately serve smaller groups with differing needs.
Report an error
The more specific you are, the faster it gets fixed. A source beats an opinion.
Prefer email? support@testustad.com
About Marketing
Marketing covers how organisations identify customer needs, create value and exchange products or services through suitable markets. Key concepts include market segmentation, targeting, positioning, consumer behaviour, the marketing mix of product, price, place and promotion, branding, product life cycle and differences between marketing and selling.
Practise Marketing
1,700 free Marketing MCQs from Management Sciences, each with the correct answer and an explanation. Unlimited attempts, no account needed.
Exams that ask Management Sciences questions like this
Management Sciences is on 2 papers prepared for on TestUstad, and all of them draw the same bank, so this question is worth knowing for every one of them.
More Marketing questions
The supplies such as lubricants, coal, paper and pencils are best classified as?
The product quality level is considered as part of?
The category of products that come with warranty offered at the time of product buying and expires at some specific date is an example of?
The marketing strategy which does not focus on the difference between the consumer needs is called?
The market segmentation done on the basis of religions of customers such as 'Catholics, Hindus and Muslims' is classified as?
The 'Harley-Davidson' which marketed bikes for female segment of market is an example of?