The marketing strategy which does not focus on the difference between the consumer needs is called?
Correct answer: A. mass marketing
- A. mass marketing
- B. segmented marketing
- C. niche marketing
- D. micromarketing
Explanation
Mass marketing does not distinguish among different consumer needs, whereas segmented, niche and micromarketing tailor offers to increasingly specific groups. It is therefore the broad, undifferentiated approach.
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