Free Marketing MCQs with Answers
1,700 Marketing MCQs from Management Sciences, each with the correct answer and a written explanation of why it is correct. Free and unlimited, with no account needed.
Marketing covers how organisations identify customer needs, create value and exchange products or services through suitable markets. Key concepts include market segmentation, targeting, positioning, consumer behaviour, the marketing mix of product, price, place and promotion, branding, product life cycle and differences between marketing and selling.
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1,700 questions · page 52 of 85
- A. sought industrial products
- B. specialty industrial products
- C. shopping consumer products
- D. augmented products
Explanation: Shopping consumer products usually require explanation and comparison before purchase, making personal selling useful alongside…
Correct answer: shopping consumer products- A. unsought products
- B. shopping products
- C. specialty products
- D. industrial convenient products
Explanation: Medical and legal services depend on the recognised expertise and reputation of particular professionals, so customers make a special…
Correct answer: specialty products- A. consumer products
- B. augmented product
- C. industrial products
- D. de-augmented product
Explanation: Luxury cars purchased as particular brands are consumer products because they are bought for personal or household use.
Correct answer: consumer products- A. Three groups
- B. Two groups
- C. Four groups
- D. Five groups
Explanation: Industrial products are commonly grouped into materials and parts, capital items, and supplies and business services.
Correct answer: Three groups- A. unsought product
- B. specialty shopping products
- C. industrial products
- D. specialty products
Explanation: Designer clothing is usually a specialty product because buyers seek particular designers or labels and are willing to make extra effort…
Correct answer: specialty products- A. product experience
- B. intangible products
- C. tangible product
- D. services
Explanation: A QWERTY keyboard is a physical feature of the BlackBerry, so it belongs to the product's tangible or actual characteristics.
Correct answer: tangible product- A. consumer products
- B. industrial products
- C. augmented products
- D. core customer value
Explanation: Industrial products are purchased for use in business operations, production, or resale rather than for personal consumption.
Correct answer: industrial products- A. actual product
- B. positioning strategy
- C. competitive strategy
- D. value proposition
Explanation: Packaging is a visible and functional feature of the actual product, along with its design, quality, and brand name.
Correct answer: actual product- A. products
- B. commodities
- C. barter system
- D. offered services
Explanation: Banking and hotel offerings are services because they provide intangible benefits rather than ownership of a physical good.
Correct answer: offered services- A. convenience products
- B. shopping products
- C. unsought products
- D. sought consumer products
Explanation: Convenience products are purchased frequently with little comparison, so marketers make them available through a widespread distribution…
Correct answer: convenience products- A. product membership in category
- B. points of priority
- C. points of differences
- D. brands superiority
Explanation: A positioning statement normally begins by identifying the brand's membership in a product category, then explains its points of…
Correct answer: product membership in category- A. convenience products
- B. shopping products
- C. specialty products
- D. unsought products
Explanation: High-priced photographic equipment is commonly treated as a specialty product because buyers often seek specific brands or models and…
Correct answer: specialty products- A. augmented product
- B. de-augmented product
- C. core customer value
- D. customer driven strategy
Explanation: At the final product-planning level, marketers add supporting benefits such as warranty, delivery, installation, and service to the actual…
Correct answer: augmented product- A. differentiable segment
- B. non-differentiable segments
- C. intermarket segmentation
- D. intramarket segmentation
Explanation: A segment is useful only when it responds differently from other segments to marketing efforts.
Correct answer: non-differentiable segments- A. actual product
- B. augmented product
- C. dis-augmented product
- D. intangible services
Explanation: A product's features, design, brand and quality form the actual product, so BlackBerry's on-the-go connectivity belongs here.
Correct answer: actual product- A. tangible products
- B. exchange of goods
- C. services
- D. ownership of nothing
Explanation: Wireless communication is an intangible performance or benefit supplied to a customer, so it is a service rather than a tangible product.
Correct answer: services1037. The process of segmenting the market and identifying which segments to target is classified as?
- A. market segmentation
- B. targeting the market
- C. undifferentiated marketing
- D. differentiated marketing
Explanation: Segmentation divides the market, while targeting selects the segments the firm will serve.
Correct answer: targeting the market- A. capital items
- B. specialty industrial products
- C. supplies and services
- D. augmented industrial products
Explanation: Installations and major equipment are capital items because they support production over a long period and usually require substantial…
Correct answer: capital items- A. intermarket segmentation
- B. intramarket segmentation
- C. income segmentation
- D. psychographic segmentation
Explanation: Intermarket segmentation groups consumers with similar needs across different national markets, such as teenagers worldwide.
Correct answer: intermarket segmentation- A. shopping services
- B. less sought services
- C. convenient products
- D. specialty products
Explanation: Laundry detergent is normally bought frequently, with little comparison and minimal effort, making it a convenience product.
Correct answer: convenient products