Coca-Cola creates marketing programs targeting teen agers world widely is an example of?
Correct answer: D. intermarket segmentation
- A. psychographic segmentation
- B. intramarket segmentation
- C. income segmentation
- D. intermarket segmentation
Explanation
Intermarket segmentation groups consumers with similar needs across different national markets, such as teenagers worldwide. It is not income or psychographic segmentation because the defining clue is the same segment across countries.
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