The process of segmenting the market and identifying which segments to target is classified as?
Correct answer: C. targeting the market
- A. market segmentation
- B. undifferentiated marketing
- C. targeting the market
- D. differentiated marketing
Explanation
Segmentation divides the market, while targeting selects the segments the firm will serve. Because the question stresses identifying which segments to target, targeting the market is the best choice.
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Marketing covers how organisations identify customer needs, create value and exchange products or services through suitable markets. Key concepts include market segmentation, targeting, positioning, consumer behaviour, the marketing mix of product, price, place and promotion, branding, product life cycle and differences between marketing and selling.
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