If the men and women respond similarly to the marketing efforts for soft drinks, the segment should be considered as?
Correct answer: B. non-differentiable segments
- A. differentiable segment
- B. non-differentiable segments
- C. intermarket segmentation
- D. intramarket segmentation
Explanation
A segment is useful only when it responds differently from other segments to marketing efforts. If men and women respond similarly to soft-drink marketing, the proposed distinction is non-differentiable.
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