Free Marketing MCQs with Answers
1,700 Marketing MCQs from Management Sciences, each with the correct answer and a written explanation of why it is correct. Free and unlimited, with no account needed.
Marketing covers how organisations identify customer needs, create value and exchange products or services through suitable markets. Key concepts include market segmentation, targeting, positioning, consumer behaviour, the marketing mix of product, price, place and promotion, branding, product life cycle and differences between marketing and selling.
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- A. category killer
- B. discount killer
- C. limited inbound retailers
- D. limited outbound retailers
Explanation: A category killer is a large specialty retailer with a deep assortment in one product category and knowledgeable service staff.
Correct answer: category killer- A. voluntary franchise
- B. involuntary cooperative
- C. retailer cooperative
- D. voluntary cooperative
Explanation: A retailer cooperative is formed when independent retailers establish a jointly owned wholesale operation and coordinate promotional…
Correct answer: retailer cooperative- A. specialty line handlers
- B. corporate units
- C. franchisor
- D. franchisee
Explanation: Franchisees are the independent business operators who use the franchisor's system, brand, and support in return for agreed fees or…
Correct answer: franchisee- A. superstore
- B. outbound stores
- C. inbound stores
- D. intensive stores
Explanation: Best Buy, Staples, and PetSmart are superstores, large specialty retailers offering extensive assortments within particular product…
Correct answer: superstore- A. industry capital items
- B. industry material and parts
- C. office equipment
- D. specialty industrial products
Explanation: Generators, drill presses, and elevators are capital items because they are long-term fixed equipment used in business operations.
Correct answer: industry capital items- A. convenience sought products
- B. unsought industrial products
- C. sought non-specialty products
- D. shopping products
Explanation: Televisions and refrigerators are shopping products because buyers compare their quality, features, price, and style before purchase.
Correct answer: shopping products- A. sought specialty products
- B. augmented industrial product
- C. unsought shopping products
- D. unsought consumer products
Explanation: Unsought consumer products are not normally sought by customers and therefore require strong promotion and personal selling, such as…
Correct answer: unsought consumer products- A. buying of anything
- B. ownership of anything
- C. selling of anything
- D. marketing of anything
Explanation: Services are intangible activities or benefits and do not transfer ownership of a physical item.
Correct answer: ownership of anything- A. sought products
- B. unsought products
- C. specialty products
- D. shopping products
Explanation: The standard consumer-product classes are convenience, shopping, specialty, and unsought products.
Correct answer: sought products- A. barter system
- B. products
- C. services
- D. distribution channels
Explanation: Airline transportation and home repair provide activities or benefits rather than physical goods, so both are services.
Correct answer: services- A. consumer products
- B. industrial products
- C. augmented products
- D. specialty products
Explanation: A lawn mower bought for a landscaping business is used to support business operations and generate revenue, making it an industrial…
Correct answer: industrial products- A. augmented product or services
- B. convenience products and services
- C. shopping goods or services
- D. sought products or services
Explanation: Convenience products and services are purchased quickly and with little comparison when the need is noticed, such as routine groceries or…
Correct answer: convenience products and services- A. Coca-Cola of different flavors
- B. P&G detergents brands as 'Tide, Ivory, Dreft'
- C. Toyota new brand 'Scion'
- D. Kellogg's Special K' snacks and protein waters
Explanation: Multibranding means one company markets several separate brands within the same product category.
Correct answer: P&G detergents brands as 'Tide, Ivory, Dreft'- A. sought specialty products
- B. augmented industrial product
- C. unsought shopping products
- D. unsought consumer products
Explanation: Life insurance is commonly classified as an unsought consumer product because people generally do not seek it actively and often need…
Correct answer: unsought consumer products- A. specialty products
- B. subspecialty products
- C. convenience products
- D. unsought products
Explanation: Low-priced, frequently purchased items placed in convenient retail locations are convenience products.
Correct answer: convenience products- A. specialty products
- B. unsought products
- C. convenient products
- D. unsought specialty products
Explanation: Specialty products have distinctive characteristics or strong brand identification, leading buyers to make a special effort to obtain…
Correct answer: specialty products- A. convenience products
- B. unsought products
- C. shopping products
- D. augmented products
Explanation: Toffees and candies are bought frequently, with little comparison and minimal effort, so they are convenience products.
Correct answer: convenience products- A. design a product
- B. determine cost of product
- C. set price based on cost
- D. convince buyer about products value
Explanation: Cost-based pricing proceeds from product design to cost determination and then to setting the price by adding an appropriate margin to…
Correct answer: set price based on cost- A. unsought services
- B. augmented services
- C. industrial services
- D. specialty products
Explanation: Preplanned funeral services are unsought services because consumers do not normally consider or seek them during routine purchasing.
Correct answer: unsought services- A. non-shopping products
- B. shopping products
- C. specialty products
- D. unsought products
Explanation: Shopping products are selected after consumers compare alternatives on factors such as quality, price, style, and suitability.
Correct answer: shopping products