The contractual agreement between independent retailers that has set up central wholesale operation and conduct joint promotion is classified as?
Correct answer: C. retailer cooperative
- A. voluntary franchise
- B. involuntary cooperative
- C. retailer cooperative
- D. voluntary cooperative
Explanation
A retailer cooperative is formed when independent retailers establish a jointly owned wholesale operation and coordinate promotional activities. A franchise involves a contractual relationship with a franchisor, not simply cooperation among independent retailers.
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