The classic example of multi-brands is?
Correct answer: B. P&G detergents brands as 'Tide, Ivory, Dreft'
- A. Coca-Cola of different flavors
- B. P&G detergents brands as 'Tide, Ivory, Dreft'
- C. Toyota new brand 'Scion'
- D. Kellogg's Special K' snacks and protein waters
Explanation
Multibranding means one company markets several separate brands within the same product category. P&G’s Tide, Ivory, and Dreft illustrate this strategy, whereas a new brand or flavour is not necessarily a multibrand example.
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