The companies who are selling life insurances are selling?
Correct answer: A. unsought consumer products
- A. unsought consumer products
- B. augmented industrial product
- C. unsought shopping products
- D. sought specialty products
Explanation
Life insurance is commonly classified as an unsought consumer product because people generally do not seek it actively and often need persuasion or reminders to buy it. It is not an industrial product merely because it is sold by an insurance company.
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