Free Marketing MCQs with Answers
1,700 Marketing MCQs from Management Sciences, each with the correct answer and a written explanation of why it is correct. Free and unlimited, with no account needed.
Marketing covers how organisations identify customer needs, create value and exchange products or services through suitable markets. Key concepts include market segmentation, targeting, positioning, consumer behaviour, the marketing mix of product, price, place and promotion, branding, product life cycle and differences between marketing and selling.
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- A. limited service retailers
- B. super retailers
- C. full-service retailers
- D. self-service retailers
Explanation: Kohl's and Target commonly use self-service retailing, allowing customers to locate, compare and select products with limited personal…
Correct answer: self-service retailers- A. manufacturer's sales branches
- B. brokers
- C. agent
- D. drop shippers
Explanation: Manufacturer's sales branches are owned or controlled by manufacturers and sell directly to buyers, avoiding independent wholesalers.
Correct answer: manufacturer's sales branches- A. full-service retailers
- B. self-service retailers
- C. limited service retailers
- D. super retailers
Explanation: The sequence locate, compare and select reflects self-service retailing, where shoppers perform most of the buying process themselves.
Correct answer: self-service retailers- A. manufacturer's sales branches
- B. brokers
- C. agent
- D. drop shippers
Explanation: A broker brings buyers and sellers together, helps negotiate the transaction and normally does not take title to the goods.
Correct answer: brokers- A. outbound stores
- B. inbound stores
- C. intensive stores
- D. convenience stores
Explanation: 7-Eleven and Stop-N-Go are convenience stores, designed for quick purchases of frequently needed items in accessible locations.
Correct answer: convenience stores- A. corporate chains
- B. retailer cooperatives
- C. voluntary chains
- D. all of above
Explanation: Corporate chains, retailer cooperatives and voluntary chains are all major forms of retail organization.
Correct answer: all of above987. Considering types of retailers, the store which only carries limited product line is classified as?
- A. specialty stores
- B. department store
- C. discount store
- D. super store
Explanation: Specialty stores concentrate on a limited product line, such as footwear, cosmetics or sporting goods, but usually offer depth within that…
Correct answer: specialty stores- A. outbound franchisor
- B. franchisee
- C. wholesaler
- D. franchisor
Explanation: A wholesaler is an independent firm that purchases or handles goods for resale to retailers and other business users.
Correct answer: wholesaler- A. selective store
- B. extensive store
- C. exclusive store
- D. convenience stores
Explanation: Convenience stores are situated close to residential areas, carry a narrow range of frequently needed products, and usually operate for…
Correct answer: convenience stores- A. specialty stores
- B. department store
- C. discount store
- D. super store
Explanation: Walmart and Target are classic discount retailers because they sell a broad range of merchandise at relatively low prices and margins.
Correct answer: discount store- A. web wholesalers
- B. brokers
- C. agent
- D. drop shippers
Explanation: An agent represents buyers or sellers and negotiates transactions without taking title to the goods, usually performing fewer functions…
Correct answer: agent- A. outbound store
- B. inbound store
- C. department store
- D. intensive store
Explanation: Sears is a department store because it offers several broad merchandise lines, such as clothing, appliances, and household goods, through…
Correct answer: department store- A. factory outlets
- B. warehouse clubs
- C. factory clubs
- D. surplus center
Explanation: Warehouse clubs sell a limited assortment of goods, often including groceries and recognised brands, at discounted prices to customers who…
Correct answer: warehouse clubs- A. selective market
- B. super market
- C. extensive market
- D. exclusive market
Explanation: Supermarkets use self-service, high sales volume, and relatively low margins to meet consumers' regular grocery needs.
Correct answer: super market- A. services mix
- B. product assortment
- C. store atmosphere
- D. all of above
Explanation: Retailers must decide their product assortment, the services mix provided to customers, and the store atmosphere that shapes the shopping…
Correct answer: all of above- A. wheel of mega retailers
- B. wheel of retailing concept
- C. cycle of retailers
- D. retailers discount concept
Explanation: The wheel of retailing describes how retailers often enter with low prices, low margins, and limited services, then add facilities and…
Correct answer: wheel of retailing concept- A. franchise
- B. relative stores
- C. chain stores
- D. off price voluntary stores
Explanation: A franchise is a contractual arrangement in which a franchisor grants a business person the right to operate a unit using its brand…
Correct answer: franchise- A. assess needs of customer
- B. set target price
- C. determine incurred costs
- D. design product
Explanation: Value-based pricing begins by assessing customer needs and perceived value, then sets a target price before determining costs and…
Correct answer: determine incurred costs- A. agents and brokers
- B. manufacturer's sales branches
- C. voluntary franchise chain
- D. merchant wholesalers
Explanation: Merchant wholesalers are independent intermediaries that buy goods, take title to them, and resell them.
Correct answer: merchant wholesalers- A. factory outlets
- B. warehouse clubs
- C. factory clubs
- D. surplus center
Explanation: Factory outlets are owned and operated by manufacturers to sell surplus, irregular, or discontinued goods, often at reduced prices.
Correct answer: factory outlets