Free Marketing MCQs with Answers
1,700 Marketing MCQs from Management Sciences, each with the correct answer and a written explanation of why it is correct. Free and unlimited, with no account needed.
Marketing covers how organisations identify customer needs, create value and exchange products or services through suitable markets. Key concepts include market segmentation, targeting, positioning, consumer behaviour, the marketing mix of product, price, place and promotion, branding, product life cycle and differences between marketing and selling.
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- A. innovative marketing
- B. inbound ⁄ outbound marketing
- C. consumer oriented marketing
- D. customer value marketing
Explanation: Customer-value marketing directs company resources toward creating and delivering superior value for customers.
Correct answer: customer value marketing- A. seller's adaptation view
- B. environmental sustainability
- C. consumer profitability
- D. customer sustainability
Explanation: Environmental sustainability means developing business ideas that generate profits while protecting the natural environment and preserving…
Correct answer: environmental sustainability- A. The company
- B. The marketing intermediaries
- C. Demographic forces
- D. The organization's suppliers
Explanation: Demographic forces belong to the macroenvironment because they concern broad population characteristics such as age, population size and…
Correct answer: Demographic forces- A. sense of broad marketing
- B. sense of mission marketing
- C. sense of vision marketing
- D. societal marketing
Explanation: Societal marketing requires a company to balance consumer wants, company objectives and society's long-term welfare.
Correct answer: societal marketing- A. ineffective medicines
- B. junk food and cigarettes
- C. nutritious high fiber cereals
- D. insurance products
Explanation: Deficient products provide neither immediate satisfaction nor long-term benefit, so ineffective medicines are a classic example.
Correct answer: ineffective medicines- A. consumerism
- B. seller's extrovert sellers
- C. environmentalism
- D. seller introvert seller
Explanation: Consumerism is the organized effort by consumers and government bodies to strengthen buyers' rights and influence in relation to sellers.
Correct answer: consumerism- A. involuntary franchising
- B. voluntary chain
- C. involuntary chain
- D. voluntary franchising
Explanation: A voluntary chain consists of independent retailers that cooperate in group purchasing and are sponsored by wholesalers.
Correct answer: voluntary chain968. The kind of retailer whose product line consists of airlines, colleges and hotels is classified as?
- A. independent off-price retailer
- B. service retailers
- C. categorized retailer
- D. off-price retailer
Explanation: Service retailers sell services rather than primarily physical goods, and airlines, colleges and hotels are standard examples.
Correct answer: service retailers- A. exclusive marketing
- B. shopper marketing
- C. outbound marketing
- D. inbound marketing
Explanation: Shopper marketing uses messages and promotions at the point of purchase to influence shoppers and strengthen the brand choice.
Correct answer: shopper marketing- A. independent super retailer
- B. off-price retailer
- C. on-price retailer
- D. independent off-price retailer
Explanation: Factory outlets and warehouse clubs sell branded goods at reduced prices, usually with lower service and operating costs, so they are…
Correct answer: off-price retailer- A. voluntary franchise chain
- B. merchant wholesalers
- C. agents and brokers
- D. manufacturer's sales branches
Explanation: The standard wholesaler categories include merchant wholesalers, agents and brokers, and manufacturers’ sales branches or offices.
Correct answer: voluntary franchise chain- A. independent super retailer
- B. off-price retailer
- C. on-price retailer
- D. independent off-price retailer
Explanation: An independent off-price retailer may operate as an independent business or as a division of a larger retail corporation, while still…
Correct answer: independent off-price retailer- A. shopping center
- B. specialty center
- C. corporate center
- D. warehouse club center
Explanation: A shopping center is a planned retail facility owned, developed, and managed as a single unit.
Correct answer: shopping center- A. full-service retailers
- B. self-service retailers
- C. limited service retailers
- D. super retailers
Explanation: Tiffany and Williams Sonoma sell specialty merchandise and typically provide substantial personal assistance, product advice, and service.
Correct answer: full-service retailers- A. limited service retailers
- B. super retailers
- C. full-service retailers
- D. self-service retailers
Explanation: Full-service retailers carry specialty or higher-involvement goods and assist customers with selection, advice, and service.
Correct answer: full-service retailers- A. off price voluntary stores
- B. mutual cooperation
- C. chain stores
- D. voluntary stores
Explanation: Chain stores consist of two or more commonly owned and controlled outlets that usually follow coordinated purchasing, merchandising, and…
Correct answer: chain stores- A. inter-modeling
- B. distribution operation
- C. wholesaling
- D. retailing
Explanation: Retailing is the set of activities involved in selling goods or services directly to final consumers for non-business use.
Correct answer: retailing- A. outbound stores
- B. super market
- C. inbound stores
- D. intensive stores
Explanation: Kroger, Safeway and Supervalu operate large stores offering broad lines of food and household goods at relatively low prices, so they are…
Correct answer: super market- A. inclusive store
- B. exclusive store
- C. superstore
- D. extensive store
Explanation: A superstore combines the broad merchandise range of a supercenter with the low-price, high-volume approach of a discount store.
Correct answer: superstore- A. discount store
- B. selective store
- C. extensive store
- D. exclusive store
Explanation: Discount stores sell merchandise at lower prices by operating on relatively low margins and relying on high sales volume.
Correct answer: discount store