The retailers that provide more specialty goods than others and therefore provide more assistance to customers while shopping are classified as?
Correct answer: C. full-service retailers
- A. limited service retailers
- B. super retailers
- C. full-service retailers
- D. self-service retailers
Explanation
Full-service retailers carry specialty or higher-involvement goods and assist customers with selection, advice, and service. Self-service retailers provide the least assistance, while limited-service retailers fall between the two.
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