The kind of retailer whose product line consists of airlines, colleges and hotels is classified as?
Correct answer: B. service retailers
- A. independent off-price retailer
- B. service retailers
- C. categorized retailer
- D. off-price retailer
Explanation
Service retailers sell services rather than primarily physical goods, and airlines, colleges and hotels are standard examples. Their offering is based on an intangible service experience.
Report an error
The more specific you are, the faster it gets fixed. A source beats an opinion.
Prefer email? support@testustad.com
About Marketing
Marketing covers how organisations identify customer needs, create value and exchange products or services through suitable markets. Key concepts include market segmentation, targeting, positioning, consumer behaviour, the marketing mix of product, price, place and promotion, branding, product life cycle and differences between marketing and selling.
Practise Marketing
1,700 free Marketing MCQs from Management Sciences, each with the correct answer and an explanation. Unlimited attempts, no account needed.
Exams that ask Management Sciences questions like this
Management Sciences is on 2 papers prepared for on TestUstad, and all of them draw the same bank, so this question is worth knowing for every one of them.
More Marketing questions
The group of independent retailers that are engaged in group buying and are sponsored by group of wholesalers is considered as?
The organized movement by government agencies and citizens towards betterment of buyers as compared to sellers is classified as?
The classic examples of deficient products are?
The use of in-store advertising to broaden brand equity and encourage favorable purchase decisions is classified as?
The factory outlets and ware house clubs are classified as types of?
The types of wholesalers does not include?