Free Marketing MCQs with Answers
1,700 Marketing MCQs from Management Sciences, each with the correct answer and a written explanation of why it is correct. Free and unlimited, with no account needed.
Marketing covers how organisations identify customer needs, create value and exchange products or services through suitable markets. Key concepts include market segmentation, targeting, positioning, consumer behaviour, the marketing mix of product, price, place and promotion, branding, product life cycle and differences between marketing and selling.
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- A. consumer products
- B. industrial products
- C. augmented products
- D. core customer value
Explanation: Products bought for further processing, resale, or use in operating a business are industrial products.
Correct answer: industrial products- A. discount pricing
- B. promotional pricing
- C. dynamic pricing
- D. all of above
Explanation: Discount, promotional, and dynamic pricing are all recognized price-adjustment approaches used to adapt a basic price to customers…
Correct answer: all of above- A. shopping products
- B. unsought augmented products
- C. sought specialty products
- D. unsought convenience products
Explanation: Airline and hotel services are generally treated as shopping offerings because customers compare alternatives such as price, convenience…
Correct answer: shopping products- A. consumer products
- B. industrial products
- C. augmented products
- D. specialty products
Explanation: A lawn mower purchased for use in a household backyard is a consumer product because the final user is an individual or family.
Correct answer: consumer products- A. product bundle pricing
- B. by-product pricing
- C. captive product pricing
- D. all of above
Explanation: Product-mix pricing includes bundle pricing, by-product pricing, and captive-product pricing, among other methods.
Correct answer: all of above- A. business services
- B. business supplies
- C. industry capital items
- D. accessory equipment
Explanation: Maintenance and business advisory services support an organization’s operations rather than becoming part of a physical finished product…
Correct answer: business services- A. concept development
- B. product development
- C. customer retention
- D. supply chain management
Explanation: Concept development involves turning possible product ideas into alternative product concepts and assessing how each might serve…
Correct answer: concept development- A. few
- B. growing number
- C. stable but begins declining
- D. declining number
Explanation: During the growth stage, sales rise and the product attracts new competitors, so their number generally grows.
Correct answer: growing number- A. testing stage
- B. development stage
- C. buying stage
- D. merger stage
Explanation: Investment costs mount during the development stage because the firm spends heavily on research, design, testing, and preparing the…
Correct answer: development stage- A. unsought products
- B. industrial products
- C. specialty products
- D. augmented products
Explanation: Specialty products are distributed selectively through one or a few outlets because buyers seek a particular brand and are willing to make…
Correct answer: specialty products- A. optional product allowances
- B. seasonal allowances
- C. functional allowances
- D. promotional allowances
Explanation: Promotional allowances reward dealers for participating in advertising, displays, demonstrations, or other promotional programs.
Correct answer: promotional allowances- A. market skimming pricing
- B. market penetration pricing
- C. product line pricing
- D. both a and b
Explanation: Market-skimming pricing starts with a high price to recover value from less price-sensitive buyers, while market-penetration pricing…
Correct answer: both a and b- A. real
- B. win
- C. worth doing
- D. less worthy
Explanation: In the real-win-worth doing test, “worth doing” examines whether the new product offers sufficient profit potential and commercial value.
Correct answer: worth doing- A. cyclical pricing
- B. short term pricing
- C. promotional pricing
- D. geographical pricing
Explanation: Geographical pricing sets different prices according to customers’ locations, often reflecting shipping costs, local demand, taxes, or…
Correct answer: geographical pricing- A. salutary products
- B. outbound products
- C. deficient products
- D. pleasing products
Explanation: Outbound products are not part of the four product categories based on long-run consumer benefits and immediate satisfaction.
Correct answer: outbound products- A. deficient products
- B. pleasing products
- C. salutary products
- D. desirable products
Explanation: Pleasing products provide immediate satisfaction but may harm consumers or fail to benefit them in the long run, such as junk food and…
Correct answer: pleasing products- A. nutritious high fiber cereals
- B. insurance products
- C. ineffective medicines
- D. junk food and cigarettes
Explanation: Desirable products provide both immediate satisfaction and long-run consumer benefits, making nutritious high-fiber cereals a standard…
Correct answer: nutritious high fiber cereals- A. consumer oriented marketing
- B. customer value marketing
- C. innovative marketing
- D. inbound ⁄ outbound marketing
Explanation: Innovative marketing requires a company to pursue genuine improvements in its marketing methods and products rather than merely repeating…
Correct answer: innovative marketing- A. channel view marketing
- B. adaptation marketing
- C. sustainable marketing
- D. executive style marketing
Explanation: Sustainable marketing meets current customer needs while protecting the ability of future generations to meet theirs.
Correct answer: sustainable marketing- A. nutritious high fiber cereals
- B. insurance products
- C. ineffective medicines
- D. junk food and cigarettes
Explanation: Pleasing products give consumers immediate satisfaction but do not provide long-run benefits and may cause harm; junk food and cigarettes…
Correct answer: junk food and cigarettes