Free Marketing MCQs with Answers
1,700 Marketing MCQs from Management Sciences, each with the correct answer and a written explanation of why it is correct. Free and unlimited, with no account needed.
Marketing covers how organisations identify customer needs, create value and exchange products or services through suitable markets. Key concepts include market segmentation, targeting, positioning, consumer behaviour, the marketing mix of product, price, place and promotion, branding, product life cycle and differences between marketing and selling.
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- A. specialty products
- B. non-shopping products
- C. augmented products
- D. shopping products
Explanation: Furniture is generally a shopping product because consumers compare its quality, style, price, and suitability across sellers before…
Correct answer: shopping products- A. bi-product pricing
- B. optional product pricing
- C. Two way pricing
- D. Two part pricing
Explanation: Optional-product pricing charges separately for products that complement the main purchase but are not essential, such as a Bluetooth…
Correct answer: optional product pricing- A. perception
- B. brand image
- C. self-concept
- D. self-image
Explanation: Perception is the process by which consumers select, organize and interpret information to create a meaningful view of the world.
Correct answer: perception- A. growth stage
- B. repetition stage
- C. turbulent stage
- D. non-turbulent
Explanation: The growth stage follows introduction and is marked by rapid market acceptance, rising sales and usually increasing profits.
Correct answer: growth stage- A. shopping products
- B. specialty products
- C. unsought products
- D. sought products
Explanation: Shopping products are bought less frequently and involve comparison of quality, price and style before purchase.
Correct answer: shopping products- A. core customer value
- B. positioning strategy
- C. actual product
- D. actual ownership
Explanation: Packaging is a feature of the actual product, along with its design, quality, brand name and features.
Correct answer: actual product- A. maturity stage
- B. productive stage
- C. improved market stage
- D. profit achieved stage
Explanation: The maturity stage begins when the product has gained acceptance among most potential buyers, although sales growth then starts to slow.
Correct answer: maturity stage- A. bargained reduction
- B. discount
- C. allowance
- D. price segment
Explanation: A discount is a price reduction, and a quantity discount specifically rewards customers for purchasing larger quantities.
Correct answer: discount- A. optional product pricing
- B. price skimming
- C. price penetration
- D. product line pricing
Explanation: Price skimming sets a high initial price to earn greater profit per unit from buyers willing to pay more, often resulting in fewer units…
Correct answer: price skimming- A. unsought specialty products
- B. sought services
- C. specialty products
- D. convenience products and services
Explanation: Rolex watches are specialty products because buyers strongly prefer the brand and make a special effort to obtain them.
Correct answer: specialty products- A. promotional pricing
- B. geographical pricing
- C. cyclical pricing
- D. short term pricing
Explanation: These methods determine prices according to the buyer's geographic location, delivery distance or freight treatment, so they are forms of…
Correct answer: geographical pricing- A. competitive pricing
- B. captive product pricing
- C. optional product pricing
- D. product line pricing
Explanation: Optional-product pricing sets prices for add-ons or optional features purchased with the main product, such as extra equipment for a…
Correct answer: optional product pricing- A. targeting strategy
- B. intangible products
- C. positioning statement
- D. customer core value
Explanation: Customer core value answers the buyer’s underlying question, “What am I really buying?” It refers to the fundamental benefit or need…
Correct answer: customer core value- A. market offering
- B. exchange of goods
- C. ownership
- D. logistic channels
Explanation: A market offering can range from a pure tangible good, such as soap, to a pure service, such as consulting.
Correct answer: market offering- A. industrial accessory equipment
- B. industrial office equipment
- C. fixed equipment
- D. installation
Explanation: Lift trucks are portable equipment used in business operations, so they are industrial accessory equipment.
Correct answer: industrial accessory equipment- A. unsought consumer products
- B. sought services
- C. sought industrial product
- D. unsought augmented product
Explanation: Unsought consumer products are products consumers do not normally think about buying, such as life insurance or emergency services.
Correct answer: unsought consumer products- A. basing point pricing
- B. uniform delivered pricing
- C. freight on board origin pricing
- D. zone pricing
Explanation: Under basing-point pricing, the seller selects a named city or location as the base and calculates freight for all buyers from that point…
Correct answer: basing point pricing- A. developing marketing strategy
- B. developing production schedule
- C. developing introductory test
- D. developing new candidate's pool
Explanation: The usual new-product development sequence places developing the marketing strategy fourth, after idea generation, idea screening, and…
Correct answer: developing marketing strategy- A. segmented products
- B. less convenient products
- C. augmented products
- D. convenient tangible products
Explanation: After-sale services such as installation, maintenance, warranties, and support add benefits beyond the basic product, making them part of…
Correct answer: augmented products- A. need recognition
- B. information search
- C. evaluation of alternatives
- D. both b and c
Explanation: Need recognition is the first stage of the consumer buying process, occurring when a consumer notices a gap between the current state and…
Correct answer: need recognition