The pricing strategy used to set prices for products that are optional with the main product bought is called?
Correct answer: C. optional product pricing
- A. competitive pricing
- B. captive product pricing
- C. optional product pricing
- D. product line pricing
Explanation
Optional-product pricing sets prices for add-ons or optional features purchased with the main product, such as extra equipment for a vehicle. Captive-product pricing applies to necessary complementary items, such as printer cartridges.
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