The question of buyer "what I am really buying?" is addresses in strategy called?
Correct answer: D. customer core value
- A. targeting strategy
- B. intangible products
- C. positioning statement
- D. customer core value
Explanation
Customer core value answers the buyer’s underlying question, “What am I really buying?” It refers to the fundamental benefit or need satisfied, while positioning states how the offering is presented relative to competitors.
Report an error
The more specific you are, the faster it gets fixed. A source beats an opinion.
Prefer email? support@testustad.com
About Marketing
Marketing covers how organisations identify customer needs, create value and exchange products or services through suitable markets. Key concepts include market segmentation, targeting, positioning, consumer behaviour, the marketing mix of product, price, place and promotion, branding, product life cycle and differences between marketing and selling.
Practise Marketing
1,700 free Marketing MCQs from Management Sciences, each with the correct answer and an explanation. Unlimited attempts, no account needed.
Exams that ask Management Sciences questions like this
Management Sciences is on 2 papers prepared for on TestUstad, and all of them draw the same bank, so this question is worth knowing for every one of them.
More Marketing questions
The pricing strategy used to set prices for products that are optional with the main product bought is called?
The basing point pricing, uniform delivered pricing, zone pricing and freight absorption pricing are all types of?
The luxury products such as Rolex watches are best classified as?
The pure tangible good and pure services are two extremes of?
The portable factory equipment such as lift trucks is an example of?
The products that consumer doses not really consider buying is classified as?