If a customer buys a cell phone and buy the Bluetooth hands free later then pricing strategy used in this situation is called?
Correct answer: B. optional product pricing
- A. bi-product pricing
- B. optional product pricing
- C. Two way pricing
- D. Two part pricing
Explanation
Optional-product pricing charges separately for products that complement the main purchase but are not essential, such as a Bluetooth hands-free device bought with a phone. Two-part pricing instead combines a fixed fee with a usage charge.
Report an error
The more specific you are, the faster it gets fixed. A source beats an opinion.
Prefer email? support@testustad.com
About Marketing
Marketing covers how organisations identify customer needs, create value and exchange products or services through suitable markets. Key concepts include market segmentation, targeting, positioning, consumer behaviour, the marketing mix of product, price, place and promotion, branding, product life cycle and differences between marketing and selling.
Practise Marketing
1,700 free Marketing MCQs from Management Sciences, each with the correct answer and an explanation. Unlimited attempts, no account needed.
Exams that ask Management Sciences questions like this
Management Sciences is on 2 papers prepared for on TestUstad, and all of them draw the same bank, so this question is worth knowing for every one of them.
More Marketing questions
Considering products and service classification, the marketing offering such as furniture is an example of?
The issue arise from pricing when big seller sells below cost to put the new small competitors out of business and capture large market share is classified as?
The pricing technique in which the customer pays delivery charges for the shipment from factory to the destined address is classified as?
To form significant picture of the world, the process of information selection, organizing and interpreting is referred as?
In PLC stages, the stage in which the product has rapid market acceptance and profits are likely to increase slightly is called?
The less frequently purchased consumer products are called?