The services such as airlines and hotels are classified as?
Correct answer: A. shopping products
- A. shopping products
- B. unsought augmented products
- C. sought specialty products
- D. unsought convenience products
Explanation
Airline and hotel services are generally treated as shopping offerings because customers compare alternatives such as price, convenience, quality, and location before purchasing. They are not usually unsought products, which consumers do not normally think of buying.
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