In PLC stages, the stage in which the company's investment costs mount is classified as?
Correct answer: D. development stage
- A. testing stage
- B. merger stage
- C. buying stage
- D. development stage
Explanation
Investment costs mount during the development stage because the firm spends heavily on research, design, testing, and preparing the product for launch. The buying and merger stages are not standard stages of new-product development or the product life cycle.
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