In PLC stages, the stage in which the company's investment costs mount is classified as?
Correct answer: B. development stage
- A. testing stage
- B. development stage
- C. buying stage
- D. merger stage
Explanation
Investment costs mount during the development stage because the firm spends heavily on research, design, testing, and preparing the product for launch. The buying and merger stages are not standard stages of new-product development or the product life cycle.
Report an error
The more specific you are, the faster it gets fixed. A source beats an opinion.
Prefer email? support@testustad.com
About Marketing
Marketing covers how organisations identify customer needs, create value and exchange products or services through suitable markets. Key concepts include market segmentation, targeting, positioning, consumer behaviour, the marketing mix of product, price, place and promotion, branding, product life cycle and differences between marketing and selling.
Practise Marketing
1,700 free Marketing MCQs from Management Sciences, each with the correct answer and an explanation. Unlimited attempts, no account needed.
Exams that ask Management Sciences questions like this
Management Sciences is on 2 papers prepared for on TestUstad, and all of them draw the same bank, so this question is worth knowing for every one of them.
More Marketing questions
The competitors in the growth stage of product life cycle are?
Finding and developing the alternative concepts is part of?
The maintenance and business advisory services are included in
The distribution of branded products through one or few outlets is called?
The kind of allowances that are made to reward dealers for participating in support programs and other advertising campaigns are called?
The two broad strategies for new products are?