The sustainable marketing principle which states that company must seek real marketing and product improvement is classified as?
Correct answer: C. innovative marketing
- A. consumer oriented marketing
- B. customer value marketing
- C. innovative marketing
- D. inbound ⁄ outbound marketing
Explanation
Innovative marketing requires a company to pursue genuine improvements in its marketing methods and products rather than merely repeating established practices. This supports better customer value and long-term sustainability.
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