The retailers that follow the pattern of "locate-compare-select" to serve their customers are classified as?
Correct answer: B. self-service retailers
- A. full-service retailers
- B. self-service retailers
- C. limited service retailers
- D. super retailers
Explanation
The sequence locate, compare and select reflects self-service retailing, where shoppers perform most of the buying process themselves. Full-service retailers instead provide significant assistance and advice.
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