The products such as major household appliances like TVs and refrigerators are classified as?
Correct answer: D. shopping products
- A. convenience sought products
- B. unsought industrial products
- C. sought non-specialty products
- D. shopping products
Explanation
Televisions and refrigerators are shopping products because buyers compare their quality, features, price, and style before purchase. Convenience products are bought routinely with little comparison, while specialty products have distinctive brand preference.
Report an error
The more specific you are, the faster it gets fixed. A source beats an opinion.
Prefer email? support@testustad.com
About Marketing
Marketing covers how organisations identify customer needs, create value and exchange products or services through suitable markets. Key concepts include market segmentation, targeting, positioning, consumer behaviour, the marketing mix of product, price, place and promotion, branding, product life cycle and differences between marketing and selling.
Practise Marketing
1,700 free Marketing MCQs from Management Sciences, each with the correct answer and an explanation. Unlimited attempts, no account needed.
Exams that ask Management Sciences questions like this
Management Sciences is on 2 papers prepared for on TestUstad, and all of them draw the same bank, so this question is worth knowing for every one of them.
More Marketing questions
The fixed equipment such as office generators, drill presses and elevators are classified as?
The retail stores such as Best Buy, Staples and Pet Smart are examples of?
Considering the franchise organization, the independent business people involved other than service organization is represented as?
The products that requires aggressive personal selling efforts are considered as?
The services does not result in?
The consumer products does not include?